Stop Creating New Content. Start Maximizing What Already Converts.
Strategic content multiplication for B2B SaaS companies. Turn your proven webinars into 15+ touchpoints that guide prospects through every stage of your 6-month sales cycle—without doubling your marketing budget.
The Problem Every B2B SaaS Company Faces
You create incredible content. Webinars that educate prospects. Demos that showcase your product. Case studies that prove ROI.
Then what happens?
75% of Content Budget Wasted
You're spending thousands creating new content while your highest-converting webinars sit unused. Meanwhile, prospects need 6-12 touchpoints before they buy—and you're providing 2.
Prospects Stall at Every Stage
Your 6-month sales cycle could be shorter if prospects had the right content for each decision stage. Instead, they're asking the same questions your best webinar already answered.
Marketing Teams Overworked, Underdelivered
Your team spends 80% of their time creating new content instead of systematically nurturing the pipeline. One person doing the work of three isn't sustainable.
Content Doesn't Serve All Decision Makers
Your technical content converts engineers, but CFOs need ROI data and executives need business outcomes. One webinar contains insights for all—if properly multiplied.
What If One Webinar Could Generate 15x the Leads?
We don't create content—we strategically multiply what already works. Your how-to content gets optimized for 82% watch rates. Your conversion content stays longer for maximum impact. Every format has a job. Every piece drives qualified prospects toward a purchase decision.
Why Most Content Repurposing Fails
1. Random format conversion (webinar → 10 social clips)
2. Same message, different platform (no optimization)
3. Volume over strategy (more content ≠ more leads)
4. We multiply strategically based on buyer psychology and platform performance
SaaS-Specialized
We only work with B2B SaaS companies. We understand your audience, your metrics, and what drives qualified leads in your space.
Systematic Efficiency
Our proven multiplication framework transforms one high-performing piece into 15+ assets that serve every stakeholder in your buyer's journey. Maximum lead nurturing with zero new content creation.
Team Productivity Multiplier
Stop asking your team to create 20 new pieces monthly. We multiply your 2 best pieces into 30+ optimized assets, freeing your team to focus on strategy and measurement.
Sales Cycle Acceleration
Prospects need different content formats at different stages. We create the complete nurture sequence—from first awareness to final evaluation—all from your existing expertise.
1.
Content Performance Audit
We analyze your existing content library to identify your highest-converting pieces. Not most-viewed. Most-converting.
2.
Buyer Journey Mapping
We map each multiplication to specific stages of your sales funnel. Awareness content gets optimized differently than consideration content.
3.
Platform-Specific Optimization
Your LinkedIn content follows LinkedIn's algorithm. Your email sequences leverage behavioral triggers. Your YouTube content gets SEO optimization.
4.
Lead Attribution Tracking
We track which multiplied content pieces actually generate qualified leads, then double down on what works.
5.
Systematic Scaling
Our international team of specialists handles execution while you focus on strategy and closing deals.
| Strategy + Content Audit |
|---|
| Discover Your Content Multiplication Potential |
| Comprehensive content performance audit |
| Content multiplication opportunity assessment |
| Platform-specific optimization recommendations |
| Buyer journey content mapping |
| ROI projection analysis |
| Systematic Multiplication |
|---|
| Regular processing of source content pieces |
| Multi-format content creation (video, social, email, blog) |
| Platform-specific optimization |
| Brand-consistent design and messaging |
| Performance tracking and reporting |
| Quality assurance and revision rounds |
| Strategic Content Engine |
|---|
| Complete Content Multiplication System |
| Strategic content planning and optimization |
| Advanced performance tracking and attribution |
| Dedicated account management |
| Regular strategy sessions and optimization calls |
| Seasonal and trend-based content planning |
Built by B2B SaaS Content Experts
After years of working with SaaS companies, we identified the same bottleneck everywhere: incredible content being used once while marketing teams burned out creating new pieces from scratch.
The solution wasn't more content creation—it was strategic multiplication of what already converts prospects.
"Videos 30-60 minutes convert best but have only 26% engagement rates".
We solve this paradox. Keep the converting content long-form, multiply the engaging highlights into short-form touchpoints across your prospects' preferred platforms.
300-500% increase in content ROI
75% reduction in time spent on content creation
67% more qualified leads from existing content
Systematic content pipeline that works while you sleep
How is this different from hiring a content agency?
Content agencies focus on creation. We focus on strategic multiplication of content that already converts. You get 10-27 pieces from proven content instead of starting from scratch.
What if we don't have much existing content?
We recommend having at least 2-3 pieces of content (webinars, case studies, demos) that have shown engagement. We can identify which content is worth multiplying during your audit.
How do you ensure quality and brand consistency?
Multi-step review process with your team approval on all content before delivery. We start every engagement with detailed brand guidelines and voice development.
What's your guarantee?
30-day money-back guarantee. If you're not seeing measurable improvement in content performance and lead generation, we'll refund your first month.
Stop Leaving Content Value on the Table
Ready to transform your existing content into a lead-generation engine? Let's start with a free audit of your content multiplication opportunities.
© Refractly. All rights reserved.
Thank You! Your Content Audit Request is Confirmed
We're excited to show you how much untapped value is hiding in your existing content.